Idea Outline
Pharmawizard is a web/mobile solution for search, comparison and "smart" purchase of drugs and an innovative marketing tool that allows pharma companies to promote and sell better their products.

The Challenge
Challenge: Citizen side: Information on drugs are fragmented and non-official; Lack of knowledge and awareness about drugs, and particularly on generics; Purchase in excess of drugs even when not needed; Self-medication improvised and suggestions from friends. Pharma industry side: Little culture of digital marketing on the part of market players pharma, "Patent Cliff" ; Growth of equivalent and generics drugs, Liberalization and deregulation in the industry by the European Commission and each national Government. Pharmawizard provide credible information and management models useful to those citizens who are seeking a more aware and direct relation with medication

The Solution

Pharmawizard is able to
1) Meet the need for information about drugs:
All information leaflet,
Search in a simple and intuitive software through a natural language recognition

2) Make more informed choice of a drug:
The comparison between a drug equivalent, a drug of the same therapeutic class and the brand
The comparison between the therapeutic indications and interactions between multiple drugs and price comparison

3) The localization of the drug sought:
Availability of the drug sought in pharmacy closest to your location.
Opening hours, shifts and useful Information on "how to get the drug"

4) The management of the use and consumption of drugs:
Virtual locker
Agenda
Warnings about when and how to take medications

Target group and social impact
The target group will be all the citizens who will have to Inform their self or buy drugs between the ages of 20 and 50 years who have a smartphone and can access Internet. In this target a particular attention will be given to mothers with young children, people with disabilities and the elderly, as there will be developed special features and services dedicated to them.




Competences of the applicant
The Team of Pharmawizard will be composed by Managers with deep experience on management consulting, digital marketing and project mgmt, in mature companies and startups in the ICT and Healthcare industry. Pharmacists and doctors. Architects and developers on web and mobile applications. Web semantic and NLP experts